Introduction to Business

Overview

One semester entry level course designed to introduce students to the business world.

Purpose is to aid the students' understanding of economic systems, types of business organizations, marketing functions, and the role of government.

Students will get a broad overview of various  business entities along with recognizing common business characteristics, practices and procedures.

Interaction of department responsibilities will be studied along with the scope of marketing, distribution, promotion and product pricing.

Through the use of basic financial analysis, the students will be better prepared for their future economic roles as consumers, workers and citizens.

Introduction to Business-Course Outline

Mrs. Klebba

COURSE DESCRIPTION

Introduction to Business is an entry level course in the business curriculum designed to expose the student to the business practices and procedures important both to consumers and business people.  It is designed to help the students' understanding of our economic system, consumerism, types of business organizations, marketing, and government functions.  This course is the basic foundation for understanding concepts needed for future business courses.

This course will enable the students to acquire a broader informative background to allow them to make better future choices upon entering the business world.

PRIMARY OBJECTIVES

To offer an entry level business course that will introduce the students to the world of business and help prepare them for the economic roles as consumers, workers, and citizens.  This course will serve as the stepping stone to other business courses and help form the solid foundation of established principles and practices that form the framework for all business operations.

Upon completion of this course, the student should be able to:

Identify basic characteristics of business in its social, economic, and legal environments.

Identify the characteristics of various business entities along with the advantages and disadvantages of each.

 Describe the main functions and responsibilities of departments such as production, accounting, credit, and personnel.

 Describe the scope of marketing, distribution, promotion, and product pricing functions.

 Explain types of financial records kept, and the methods used in their analysis.

 Describe the functions and services of various lending institutions, and explain the various means of financing a business.

 Demonstrate the basic competency in using a checking account.

 Explain the impact computers have on business technology.

Major Content Areas

Technology will be utilized to present the subject matter in the following content areas:

           Introduction to the Global Economy

           The Private Enterprise System (How the Market Works)

 Dynamics of Business in a Changing World (Organization, Workforce, Finances, Production, Marketing, Technology)

           Entrepreneurship

           Government and Business

           International Business

 Student Expectations

Students are expected to complete each lesson and independently read the material.  Students will be expected to demonstrate an understanding of the material through cooperative group team projects, class discussions, worksheets, case studies, poster presentations, computer applications and successful completion of quizzes and tests.  Students will be researching topics on the internet along with working through some computer simulations.  The students will be expected to demonstrate appropriate business-like behavior along with displaying appropriate attitudes toward computer usage and ethics.

Methods:  A variety of methods will be used requiring the active participation of the students.  Lectures, cooperative group team projects, computer-related applications, Internet, videos, case studies, guided activities, review question, and worksheets will be among techniques used.

Text:  Introduction to Business, by Brown and Clow, published by Glencoe/Mcgraw-Hill, copyright 2006.