Contemporary Marketing Syllabus

Lake Zurich Senior High School

 

Text Used:

 

Marketing, Thomson South-Western Publishing Company            

Course Description: 

This is a one-semester course designed for Lake Zurich High School students.  The objective of the course is to introduce students to the fundamentals of Marketing.  The course will allow students to hear knowledgeable speakers, produce individual and group projects, discuss current Marketing strategies, view videos, and discuss applicable Marketing topics.  Throughout the semester, students will also be expected to assemble their work in a portfolio.  The course topics will include the following: Marketing and Its Impact on Society, Economics, Marketing Research, The Importance of Customers, Competition, E-Commerce, Marketing Strategy, New Product Development, Product Distribution, Pricing Strategies, Promotion, Advertising, Selling, The Global Economy, Managing Risks, Entrepreneurship, and Career Opportunities. 

 

Course Requirements:

Attendance and Participation: Individual attendance is critical to the overall success of the class.  Participation points will be given as part of the daily grade.  If you cut a class, you will not be allowed to make up any work, quizzes or exams.  The attendance policies as stated in the student handbook will apply.

 

Homework and Projects: Homework points will accumulate for each chapter to form a percentage of the overall grade.  Late assignments will be graded.  However, a late assignment will be penalized 10% per day up to 5 days late.  After one week (5 school days), the student will receive no points for the assignment.

 

Tests and Final Exam: Tests may be given after each chapter.  A comprehensive final exam will be given at the end of the semester.  If a student is absent on the day of a chapter test, he or she can be expected to take a make-up test.  The make-up test will cover similar information.  However, the make-up test will not be the exact same as the test given on the regular test day.

 

Grading Scale:                                                                        Semester Grade:

Grades are based on total points throughout                                 Quarter 1 or 3        40%

both quarters and a semester exam.                                            Quarter 2 or 4        40%

A = 90                                                                          Semester Exam     20%

B = 80

C = 70

D = 60

 

Preferred Timetable:            

Chapters 1-2                        Marketing and the Impacts on Society                            Weeks 1 and 2

Chapters 3-4                        Economics and the Basics of Marketing                        Weeks 3 and 4

Chapters 5-6                        Marketing Research and the Customer                         Weeks 5 and 6

Chapters 7-8                        Competition and E-Commerce                                        Weeks 7 and 8

Chapters 9-10                      Marketing Strategy and Product Development              Weeks 9 and 10

Chapters 11-12                   Services and Products for Resale                                   Weeks 11 and 12

Chapters 13-14                   Customers and Pricing                                                      Week 13

Chapters 15-16                   Promotion and Advertising                                                Week 14

Chapters 17-18                   Selling and the Global Economy                                      Week 15

Chapters 19, 20, 22            Risks, Money and Management                                       Week 16

Chapters 21, 23                   Entrepreneurship and Careers in Marketing                 Week 17

Re-Cap                                  Preparation for the Final Exam/Final Exam                    Week 18

 

If you are experiencing any problems with the course, please talk to me.  Do not wait until the end of the quarter or the end of the semester to address concerns.