Local Objectives for Sports and Entertainment Marketing

What is Sports and Entertainment Marketing (Weeks 1-2)

Students will be able to:

• Define Marketing
• Identify the seven functions of Marketing
• Define Sports and Entertainment Marketing
• Describe the importance of target markets and disposable income
• Create a Logo
• Provide visual examples of Sports and Entertainment Marketing
• Understand the importance of ratings
• Define Recreational Marketing
• Look at current strategies of Sports and Entertainment

College and Amateur Sports (Weeks 3-4)

Students will be able to:

• Describe the importance of College Rankings
• Understand Title IX and its importance for women’s college sports
• Understand NCAA Division I, II, and III
• Understand sponsorships and licensing
• Describe the economic benefits of having a local sports team
• Understand the costs of sponsorships within college bowl games
• Analyze non-traditional sports
• Demonstrate Marketing knowledge via project

Professional Sports (Weeks 5-6)

Students will be able to:

• Identify the differences between amateur and professional sports
• Identify the needs of professional teams within a community
• Understand what an agent, handler, and advisor does
• Define and understand the importance of ethics and character

Marketing Products and Services Through Sports (Weeks 6-7)

Students will be able to:

• Demonstrate Marketing concepts via projects
• Understand the power of emotions and sports
• Understand reasons for sponsorships
• Be able to define niche marketing and affinity sports
• Understand the importance of advertising
• Demonstrate knowledge of endorsements
• Demonstrate Marketing concepts via projects

Public Images/Advancing the Cause (Weeks 7-8)

Students will be able to:

• Understand the importance of a positive image
• Define the terms charity, community service, foundation
• Research fan clubs via the internet
• Define licensing and royalties and describe the importance of each
• Explain the importance of motivational speakers

• Explain the importance of sports camps and clinics
• Identify different examples of sports camp promotions

Careers in Sports Marketing (Weeks 10-11)

Students will be able to:

• Identify career opportunities in sports
• Reveal the importance of internships during high school or college
• Attend a field trip where career opportunities are discussed
• Hear guest speakers discuss career opportunities
• Identify colleges or universities with Sports Marketing degree programs
• Identify skills needed for Marketing Careers

Entertainment Industry/Marketing Entertainment and Recreation Marketing (Weeks 12-18)

Students will be able to:

• Define Entertainment Marketing
• Identify the numerous forms of Entertainment
• Utilize the internet for projects and Entertainment research
• Understand the importance of movie trailers
• Understand Digital Music Marketing and Music Piracy
• Understanding Marketing in the global environment
• Understand and identify the importance of Marketing within the Tourism Industry
• Create projects related to Entertainment Marketing

• Define Recreational Marketing
• Define and Identify the Legal Issues Related to Marketing
• Understand the opportunities for careers in Entertainment Marketing
• Create projects related to the Entertainment Industry
• Utilize technology to identify current trends in Marketing