Sports and Entertainment Marketing Syllabus

Lake Zurich Senior High School

Text Used:

Sports and Entertainment Marketing, South-Western Publishing Company

Course Description:

This is a one-semester course designed for sophomores through seniors.  The objective of the course is to introduce students to the fundamentals of Marketing through the sports and entertainment industries.  The course will allow students to hear knowledgeable speakers, produce individual and group projects, discuss current Marketing strategies, view videos, and attend possible field trips.  Throughout the semester, students will also be expected to assemble their work in a portfolio.  The course topics will include the following: What is Marketing, College and Amateur Sports, Professional Sports, The Marketing of Sports Products, Public Images, The Global Market, Careers in Sports and Entertainment Marketing, The Entertainment Industry, The Recreational Marketing Industry, Marketing Plans, and the Legal Issues surrounding Sports and Entertainment Marketing.

Course Requirements:

Attendance and Participation: Individual attendance is critical to the overall success of the class.  Participation points will be given as part of the daily grade.  If you cut a class, you will not be allowed to make up any work, quizzes or exams.  The attendance policies as stated in the student handbook will apply.

Homework and Projects: Homework points will accumulate for each chapter to form a percentage of the overall grade.  Late assignments will be graded.  However, a late assignment will be penalized 10% per day up to 5 days late.  After one week (5 school days), the student will receive no points for the assignment.

Tests and Final Exam: Tests will be given after each chapter.  A comprehensive final exam will be given at the end of the semester.  If a student is absent on the day of a test, he or she will be expected to take a make-up test.  The make-up test will cover similar information, however, the make-up test will not be the same as the test given on the regular test day.

Grading Scale: Grades are based on total points throughout the quarter.

                                                A = 90

                                                B = 80

                                                C = 70

                                                D = 60

Semester Grade:                    Quarter 1 or 3        40%

                                             Quarter 2 or 4        40%

                                             Semester Exam     20%

Preferred Timetable:            

Chapter 1               What is Sports and Entertainment Marketing?                Weeks 1 and 2

Chapter 2               College and Amateur Sports                                          Weeks 3 and 4

Chapter 3               Professional Sports                                                      Weeks 5 and 6

Chapter 4               Marketing Products and Services Through Sports            Weeks 6 and 7

Chapter 5               Public Images                                                              Weeks 7 and 8

Chapter 6               Advancing the Cause                                                    Weeks 8 and 9

Chapter 7               Sports Marketing                                                          Weeks 10 and 11

Chapter 8               Entertainment Industry                                                  Weeks 12 and 13

Chapter 9               Marketing Entertainment                                               Weeks 13 and 14

Chapter 10             Recreation Marketing                                                    Weeks 14 and 15

Chapter 11             Marketing Plans                                                           Weeks 15 and 16

Chapter 12             Legal Issues for Sports and Entertainment                      Weeks 16 and 17

Re-Cap                   Preparation for the Final Exam/Final Exam                    Week 18

If you are experiencing any problems with the course, please talk to me.  Do not wait until the end of the quarter or the end of the semester to address concerns.